About...

the title. After Edgar Allan Poe’s The Raven spread melancholy over much of the English-speaking world, the author wrote an essay, Philosophy of Composition, describing how he crafted the poem: “The work proceeded step by step, to its completion, with the precision and rigid consequence of a mathematical problem.” The calculated effect of communication tactics is our topic here.

the writer. Dale Wilcox. I’m a communications consultant — I help you share your stories to advance your cause, grow your community or build your business. Need my help? dwilcox.net@gmail.com.

the blog. Composed on Emacs, built in Jekyll, pushed to Gitlab.